Aussie Rules

Selling from Your Website | BTalk Australia

Phil Dobbie — Thu, 08 Jan 2009 19:30:02 +0000

(5min 35) Increasingly people expect to be able to buy from your website. In this final episode of our BTalk Australia web-week we look at eCommerce. What are the benefits and drawbacks? Does the sale always have to happen online? In this episode Phil Dobbie talks to these online experts about eCommerce: - Kevin Mackin from analytics [...]

Grab Them by the Eyeballs | BTalk Australia

Phil Dobbie — Wed, 07 Jan 2009 19:30:34 +0000

(7min 24) How do you get people to visit your website? All this week we’re giving tips on how to build, maintain and promote your website. Today we look at ways of getting more visitors, from search engine optimisation to email marketing. In this episode of BTalk Australia Phil Dobbie talks to these online gurus: - [...]

Content is Still King | BTalk Australia

Phil Dobbie — Tue, 06 Jan 2009 19:33:42 +0000

(7min 26) Successful web sites are rich in timely, relevant content. Today, as part of web-week on BTalk Australia, we look at what types of content you can create, from blogs to online self-help. To discuss content on your site Phil Dobbie talks to a range of online experts: - Christien Corns from law firm Middletons - Simon [...]

Getting to the Top on Google | BTalk Australia

Phil Dobbie — Mon, 05 Jan 2009 18:56:00 +0000

(7min 45) It’s web-week on BTalk Australia. Every day we’ll look back at the expert advice we received during our 2008 podcasts. Today Phil Dobbie looks at search engine optimisation. A lot of people spend hours trying tricks to improve their search ranking. Yet it seems the real secret is popular content that’s visible to the [...]

Give Web Users What They Want | BTalk Australia

Phil Dobbie — Sun, 04 Jan 2009 19:40:40 +0000

(5min 57) It’s web-week on BTalk Australia. Every day we’ll look back at the expert advice we received during our 2008 podcasts. Today Phil Dobbie looks at the web experience. It seems obvious that a good website should respond to the needs of the customer. Yet many businesses have a more internal focus. We hear from: - [...]

Advice on Advertising | BTalk Australia

Phil Dobbie — Thu, 01 Jan 2009 20:10:10 +0000

(7min 18) Economic downturn or not, you still have to advertise. You just might want to be a bit more careful about what you say and where you say it. Today on BTalk Australia Phil Dobbie looks back at some of the advertising discussions from last year. We hear from: - Bruce Potter, Creative Director at Streetwise [...]

Don’t Forget the Environment | BTalk Australia

Phil Dobbie — Tue, 30 Dec 2008 09:51:21 +0000

(8min 53) Petrol prices in Australia have now dipped below $1 per litre. Is that making us all forget about the likelihood of peak oil, when supply fails to meet world demand. Are we ready? If not, why not? Have we put all our environmental concerns on the back seat? Today on BTalk Australia Phil Dobbie [...]

Ask 3 Economists, Get 3 Answers | BTalk Australia

Phil Dobbie — Mon, 29 Dec 2008 12:28:51 +0000

(6min 59) Over the year we’ve asked quite a few economists about what caused the financial crisis and where the Aussie economy is heading. It seems the more economists you ask, the more answers you get. Today we replay three discussions Phil Dobbie had earlier in the year: 1. Sam Tsiaplias from the Melbourne Institute of Applied [...]

Our Top Five | BTalk Australia

Phil Dobbie — Sun, 28 Dec 2008 21:05:10 +0000

(7min 53) It’s episode 150 of BTalk Australia and with a new year round the corner it seems like the perfect time to look back at five of our favourite interviews of the year. Listen again to the juicy bits from interviews with these commentators: 1. Queensland Nationals Senator Barnaby Joyce on the ACCC Inquiry into grocery [...]

Change Your Job, Change Your Life | BTalk Australia

Phil Dobbie — Tue, 23 Dec 2008 18:00:33 +0000

(6min 02) With a new year now is an opportune time to think about alternatives to your current work situation. In today’s BTalk Australia Phil Dobbie looks at the idea of contracting out your services or starting your own business. He’s helped with observations from experts in the field including: Matthew Franceschini from Entity Solutions Alison Hayes, [...]