Art Sobczak
(Episode 430; 19 minutes 40) Actually there’re six tips for successful cold calling in today’s BTalk. The first one is not to call it cold calling. Art Sobczak, President of Business by Phone Inc, says smart calling is the way to go. It implies that you’ve thought about each conversation rather than blindly working your way through the phone book.
Art’s new book, Smart Calling: Eliminate the Fear, Failure and Rejection From Cold Calling, will be released at the end of March. He gives us a taste of the advice from the book with five tips that will lead to more successful business prospecting over the phone.
In the podcast Art also gives an example of a bad sales pitch and how, by following the five tips, your approach to a prospective customer can provide a more beneficial outcome.
