Naomi Simson
(Episode 428; 12 minutes 40) Just how do you come up with those innovative ideas that will make a difference to your business? Naomi Simson is someone who knows innovation well. She left corporate life to start Red Balloon, an online gift retailer selling experiences to customers. It was a great idea that’s worked well, but could Naomi return to a big company and inject the same innovative thinking?
On today’s BTalk I talk to Naomi about her thoughts on where innovation comes from and how businesses need to structure themselves to help those ideas to flourish.
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