In this short video interview I talk to Vicky Amato about the value of research when planning a new business or launching new products or services.
Vicky shares her tips regarding talking to customers; the pitfalls of talking to friends and family; how to make use of published statistics and of course, the role the internet has to play.
If you question the role of research in small business or are unsure where to start, be sure to watch this interview.
