Rodney Gray

(Episode 423; 15 minutes 46) We all know that you should be keeping your employees informed, but is it really worth the effort of measuring how well it’s working? Can’t you just follow whatever is the best practice approach for disseminating information and it’s up to your staff whether they read it or not?

Perhaps there’s a bit more to it than that. Rodney Gray from Employee Communications and Surveys says the notion of just “sending out stuff” is not very effective. Done well internal communications should be driving productivity and increasing sales.

In that case it almost certainly is worth a bit of analysis, but what precisely, and how do you do it? Find out in today’s edition of BTalk.