Morgan Stewart
(Episode 383; 12 minutes 56) Facebook was set up as a networking site, so people could talk to each other. So it’s no surprise that they don’t want this social engagement to be interrupted with marketing messages. Yet some companies are using Facebook as an effective part of their marketing program. So how do you market to people who don’t want to be marketed to?
Morgan Stewart is the Director of Research and Strategy at Indianapolis-based one-to-one marketing solutions agency ExactTarget. They carried out some research in the US recently that showed that 70 percent of Facebook users don’t want marketing on the site, but Morgan says there are different intepretations on what people mean by marketing. For example, they don’t mind a message reaching them if it’s an exceedingly good deal for something they are particularly interested in.
In today’s BTalk Australia Morgan provides some useful advice about how to use Facebook as part of your marketing activity.
Have you had success with Facebook in your marketing activity? Or, conversely has it taken a lot of time for not much in the way of results? Add your views in the Talkback section at the end of this post.
Subscribe to BTalk Australia on iTunes.
