AdWords - we use it too!
(Episode 354; 16minutes 10) AdWords is the tool that makes Google wealthy. The reason for its success is, perhaps, that for many people it works. Drew Davies says 70% of customers for his company On Tap Beverages come from a combination of AdWords and Search Engine Optimisation.
On today’s BTalk we ask Will Easton, the small business evangelist at Google, how to get the most out of AdWords, what a quality score is and how to get involved with Google Maps?
If you want to give it a try BTalk listeners can get started with $75 credit at http://www.google.com/freetrial09.
You can also learn more at the Google Conversion University.
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