Michael Stelzner
(Episode 340; 12 minutes 14) White papers are no longer just turgid technical documents. Today they cover a wide variety of subjects, providing an opportunity for businesses to help establish their expertise and lead potential customers towards a sales decision.
Michael Stelzner, the author of “Writing White Papers” says a good white paper can help your business stand out among legions of marketing pieces.
In today’s BTalk Australia find out what makes a good white paper, how to promote it and how can it help to create new leads for your business.
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