What’s being said about you online?
(Episode 327; 11 minutes 03) A recent study by StollzNow Research, commissioned by RightNow Technologies, has shown that nearly a fifth (18%) of those polled have posted something about their poor customer experiences on Facebook. 11% have actually joined a group on Facebook opposed to the company in question.
So is this something a company should worry about? Well, the answer is yes. The same survey shows that nearly a quarter (23%) of online-Australians have boycotted an organisation after reading a negative comment on a social network site.
On today’s BTalk Australia Phil Dobbie talks to Brett Waters, Vice President Asia Pacific South for RightNow Technologies. Phil asks if you do decide to react, what is the best way of responding?
By the way, it works the other way round. More than a third of Australians (34%) have seen a positive discussion about a company’s products/service and then visited that company’s website and made a purchase.
Clearly it’s important to ensure you take part in the online dialogue that’s happening about your business.
Add your comments in the Talkback section at the end of this post.
Subscribe to BTalk Australia on iTunes.
