(Episode 326; 13 minutes 00) Could your brand be ruining your ability to see an effective return on your marketing investment? However hard you try to lift your performance, is trying to offset the bad things being said about your company an insurmountable task.
In today’s podcast Leigh Cowan from Launch Engineering says we should take inspiration from the Kenny Rogers song ‘The Gambler’.
“You got to know when to hold ‘em, know when to fold ‘em.
Know when to walk away, know when to run”
So is your brand close to the end of its life cycle? To help put it all in context Leigh has devised his own “Cowan’s Law of Brand Decay”.
Cowan's Law of Diminsihing Brand Loyalty
Do you agree with Leigh? Have some of our major brands passed their sell-by date? Add your thoughts in the Talkback section at the end of this post.
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