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The Cost of Poor Service | BTalk Australia

August 19th, 2009 @ 1:49 pm

Categories: BTalk Australia, Podcasts

Tags: Podcasts, BTalk Australia, Phil Dobbie

Jason Stirling

Jason Stirling

(Episode 312: 11 minutes 30) A survey commissioned by Genesys has shown that Australian businesses are losing more than $2.6 billion each year as a result of poor customer service. 72% of consumers said they had ended a relationship due to poor customer service, and 56% had an experience that made them more likely to do so in the past year.

This is happening despite developments in the sophistication of contact centre software. So what’s going wrong? That’s a question Phil Dobbie puts to Jason Stirling, the Vice President APAC for Genesys. He says the problem is often the result of old processes and poor implementation.

What’s your experience? Add comments in the Talkback section at the end of this post.

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Blogger Profiles

  • Blogger Thumbnail Phil Dobbie Phil Dobbie has a wealth of radio and business experience. He started his career in commercial radio in the UK and, since coming to Australia in 1991, has held senior marketing and management roles with Telstra, OzEmail, the British Tourist Authority and other telecommunications, media, travel and advertising businesses. In BTalk Australia he provides a lively and insightful view on business issues, adding his blend of irony and humour to the discussions. more »

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