(Episode 279; 16 minutes 29) Many technical people believe that sales people are nothing more than hired guns, out to convince customers to buy what they don’t want. Yet many businesses rely on technical people to help in the sales process, either because there isn’t a dedicated sales team or to provide subject matter expertise to clients.
Stuart Ayling from Marketing Nous says the attitude could be costing you lost business. In today’s BTalk Australia he also provides Phil Dobbie with six management actions that can improve the sales focus for a technical business.
Read more in Stuart’s paper on The Assassin Analogy.
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