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Four Essential Elements of Creativity

July 5th, 2009 @ 5:14 pm

Categories: Head First Innovation

Tags: Creativity, Tool, Productivity, Jennifer Goddard

Creativity is something that you can turn on at will — just like a light switch.

All you need are the four essential elements of Creativity: Focus, People, Tools and Time.

  • Focus: Find an area of general or specific focus — finish this sentence: “I want to generate ideas in the that will help me …”
  • People: The number of people only depends on who is around — you can do it with Numero Uno, 15, 50 or more. Try to get a few mavericks to attend more formal planning sessions to help you see a different picture.
  • Tools: Thinking tools are essential — you can use simple tools such as SCAMPER (see previous post http://blogs.bnetau.com.au/aussierules/2008/06/04/scamper-your-creativity/) to generate ideas (divergent thinking) and harvest those ideas (convergent thinking) are easily grasped and applied.
  • Time: Taking time out to think in a deliberate manner will allow you to have creativity on demand. Use that time to take walks, meditate, muse over things will give you those BFOs (Blinding Flashes of the Obvious)!

Which of these four elements are blocking your creativity?

Jennifer Goddard is the director of the Buzan Centre in Australia and New Zealand and co-founder of Mindwerx International. In "Head First Innovation", Jennifer Goddard looks at ways managers, innovation champions and entrepreneurs can open their minds to new ideas and ways of doing things that will give them the competitive advantage. You can find out more about her at fuzz2buzz.
 
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    emilwebb

    07/06/09 | Report as spam

    RE: Four Essential Elements of Creativity

    If you need to read this, stop now.

    YOU ARE NOT CREATIVE, JUST A B/S ARTIST TRYING TO BE>

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  • Blogger Thumbnail Jennifer Goddard Jennifer Goddard is the director of the Buzan Centre in Australia and New Zealand and co-founder of Mindwerx International. In "Head First Innovation", Jennifer Goddard looks at ways managers, innovation champions and entrepreneurs can open their minds to new ideas and ways of doing things that will give them the competitive advantage. You can find out more about her at fuzz2buzz. more »

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