(Episode 274; 12minutes 21) How do you sell a product when it’s exactly the same as what your competitor is selling? There might be some minute differences, but your customer is more interested in the key aspects of the product which might be exactly the same, whoever they buy from.
Today on BTalk Australia sales coach David Penglase talks about how to overcome the Sameness Syndrome.
Add your comments in the Talkback section at the end of this post.
See also:
Sales Tips for a Downturn | BTalk Australia
Subscribe to BTalk Australia on iTunes.
