(8 min 27) What’s the key to operating successfully in the international world of business? With a small local market many Aussie businesses have to expand overseas if they are to grow, but it can be a risky step to take, particularly in the current economic climate. Irrespective of the economy, can you adapt to the culture of international markets?
Today we look at the approach taken by successful companies and why other international businesses, like Starbucks, got it badly wrong. We also ask whether Australia is losing out by refusing some investment from overseas.
In today’s BTalk Australia Phil Dobbie talks to the following business experts:
- Nick Wales from the University of Sydney
- Prof Peter Leisch from the University of Queensland
- Paul Tolton from the Maura Fay Group
- Stephen Kirchner from the Centre for Independent Studies
- Christine Christian, CEO of Dunn and Bradstreet
Add comments in the Talkback section at the end of this post.
Hear these interviews in full in previous editions of BTalk Australia:
Starbucks in a Land of Coffee Snobs | BTalk Australia
Born To Be Global | BTalk Australia
Are You Ready to Do Business in Asia? | BTalk Australia
Capital Xenophobia | BTalk Australia
Are Commodities Hiding the Real Export Story? | BTalk Australia
