(5min 35) Increasingly people expect to be able to buy from your website. In this final episode of our BTalk Australia web-week we look at eCommerce. What are the benefits and drawbacks? Does the sale always have to happen online?
In this episode Phil Dobbie talks to these online experts about eCommerce:
- Kevin Mackin from analytics company Coremetrics
- John Merakovsy, the Australian General Manager of Experian CheetahMail
- James Turner from consultancy IBRS
Add comments in the Talkback section at the end of this post.
Hear these interviews in full in previous editions of BTalk Australia:
Aussies’ Online Shopping Therapy | BTalk Australia
Email Marketing Gets Personal | BTalk Australia
Gone Phishing | BTalk Australia
