(7min 18) Economic downturn or not, you still have to advertise. You just might want to be a bit more careful about what you say and where you say it.
Today on BTalk Australia Phil Dobbie looks back at some of the advertising discussions from last year. We hear from:
- Bruce Potter, Creative Director at Streetwise Advertising
- Scott Drummond, editor at Marketingmag.com.au
- Greg Allardice from Media Futures
- Paul Fisher, CEO of the Interactive Advertising Bureau of Australia
Add comments in the Talkback section at the end of this post.
Hear these interviews in full in previous editions of BTalk Australia:
Retail Advertising Made Simple | BTalk Australia
Is it RIP for the TVC? | BTalk Australia
The Fine Art of Media Planning | BTalk Australia
Is Online Advertising Recession Proof? | BTalk Australia
Crunch Time for Online | BTalk Australia
