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By Phil Dobbie, Robert Gerrish, Jennifer Goddard, Brian Haverty

Is Online Advertising Recession Proof? | BTalk Australia

By Phil Dobbie

November 10th, 2008 @ 11:46 am

1 Comment

Categories: BTalk Australia, Podcasts

Tags: Economic Downturn, Interactive Advertising Bureau, Online Advertising, Podcasts, Phil Dobbie

(8min 29) Whilst conventional media forecast a slump in revenues, the latest quarterly expenditure survey from Australia’s Interactive Advertising Bureau (IAB) shows that online advertising continues to enjoy high growth.

Will this growth continue? On today’s BTalk Australia Phil Dobbie talks to IAB’s CEO Paul Fisher about the results and what’s round the corner. We might not be heading into a full recession, but what effect will the economic downturn have a marked effect on the online advertising sector? Will online ever be able to offer FMCG advertisers the brand-building power of TV?

Add your thoughts in the Talkback section at the end of this post.

Subscribe to BTalk Australia on iTunes.

Phil Dobbie is a broadcaster and businessman with more than 15 years commercial experience across the telecommunications, Internet, tourism, advertising and radio industries. He has held senior marketing and management roles in OzEmail, Telstra and the British Tourist Authority and has been involved in a number of Internet start-ups.
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    nextbrett11/11/08 Report as spam
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    RE: Is Online Advertising Recession Proof? | BTalk Australia

    I think the advertising industry will need to adjust, along with most other industries.

    Maybe it will actually provide more relvant and engaging campaigns, run on tighter budgets with a greater cut through.

    I think accountability should be a major offereing for any digital agency!

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  • Blogger Thumbnail Phil Dobbie Phil Dobbie has a wealth of radio and business experience. He started his career in commercial radio in the UK and, since coming to Australia in 1991, has held senior marketing and management roles with Telstra, OzEmail, the British Tourist Authority and other telecommunications, media, travel and advertising businesses. In BTalk Australia he provides a lively and insightful view on business issues, adding his blend of irony and humour to the discussions. more »

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