Get Customers to Help Themselves | BTalk Australia
By
Phil Dobbie
November 6th, 2008 @ 10:57 am
Categories: BTalk Australia, Podcasts
Tags: Brett Waters, Knowledge Base, eService, Right Now, Podcast Phil Dobbie
(14min 59) How can you cut the cost of answering customer enquiries without compromising the quality of your service? The answer is an integrated eService strategy, with a knowledge base serving information through all your customer channels.
Brett Waters is the Australian MD for RightNow. On today’s BTalk Australia he talks to Phil Dobbie about how to implement a service strategy that can enhance the customer experience whilst cutting your operational costs.
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Phil Dobbie is a broadcaster and businessman with more than 15 years commercial experience across the telecommunications, Internet, tourism, advertising and radio industries. He has held senior marketing and management roles in OzEmail, Telstra and the British Tourist Authority and has been involved in a number of Internet start-ups.
