Will your Christmas card this year be one of many and thrown out early January? Or, if you are thinking of sending a bottle of wine or an email with an animated message? Then you desperately need to think again.
In addition to sending seasons greetings, many people send Christmas cards as a way to keep top of mind with clients, colleagues, family and friends. But how can you really get your message heard?
Take time out to stop and deliberately think of something relevant to your business, that fits inside an envelope, costs less than printing a personalised card and is tangible enough to last 12 months. It is actually quite easy.
Four years ago I realised that we could do something more meaningful and memorable for the same price as a customised Christmas card. So in:
- 2004 - we sent a foam puzzle that could be made into a 3D cube
- 2005 - we sent a set of post-it notes with our company logo and website
- 2006 - we sent a mini whiteboard/magnet to capture creative ideas (size of a DL envelope)
- 2007 - we sent a fold out puzzle card to “be more creative over the holidays”
These were well received, with people emailing me to say how much they enjoyed it — when is the last time you got emails from your Christmas card?
So what have you got planned for Christmas?
