September 3rd, 2008 @ 12:30 pm
(15min 56) Sometimes a brand is a product or a group of products, at other times it’s the name of a company. On today’s BTalk Australia Phil Dobbie talks to Dr Stephen Downes, a lecturer at RMIT University in Melbourne, about how brands are structured. If you are launching a new company should you build a brand around your company name or your first product?
Share your thoughts in the Talkback section at the bottom of this post.
See also: Brand. Who Needs It? | BTalk Australia
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Phil Dobbie Phil Dobbie has a wealth of radio and business experience. He started his career in commercial radio in the UK and, since coming to Australia in 1991, has held senior marketing and management roles with Telstra, OzEmail, the British Tourist Authority and other telecommunications, media, travel and advertising businesses. In BTalk Australia he provides a lively and insightful view on business issues, adding his blend of irony and humour to the discussions. more »
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