(13min 22) We hear a lot about fragmentation of media. The power of the TV commercial might be on the wane as viewers and advertiser have other media to choose from. Like advertising on BNET Australia!
Scott Drummond, the online editor for Marketing Magazine asked Aussie marketers what they thought about the future for television advertising. He talks to Phil Dobbie about the results of the survey on today’s BTalk Australia.
Do you have success with TVCs, or are you starting to see less impact? Tell us in the Talkback section at the bottom of this post.
