Any business that is trying to break new ground inevitably comes up against challenges from those who just don’t get it.
So what do we do when things fail to develop in the way we want? The answer is to direct our energies towards those people who do get what we’re about and not be too concerned with those who do not. Not yet anyway.
I remember trying my hardest to enrol as an advocate a man who was a key centre of influence within my target market. Hook this guy, I thought, and I’ll have an endless stream of customers. I pursued him for months, had lots of meetings, demonstrated my superlative skills and knowledge, but totally failed to win his support in any meaningful shape or form.
He just didn’t get it.
When we’re looking to launch or evolve our businesses we inevitably get excited by a myriad of opportunities and it’s easy for our excitement to conceal what’s really going on. It’s far better to direct our energies where they are well received than to shout ourselves hoarse to those with deaf ears.
Once we have a nucleus of people who are on our wavelength, others will follow … in the their own good time.
What experiences do you have? Post a comment and let’s hear it!
