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Corporate Twaddlespeak | BTalk Australia

August 25th, 2008 @ 12:00 pm

Categories: BTalk Australia, Podcasts

Tags: Human Resources, Workforce Management, John Ogier, Phil Dobbie

(9min 12) Do you speak a different language at work? Do you speak of shifting paradigms, level playing fields and running ideas up the flagpole?

On today’s BTalk Australia Phil Dobbie talks to John Ogier from Six Degrees about the confusing way we talk in the workplace. Could a dose of plain English make you easier to work with?

If you’re guilty as charged, add some of your favourite examples of Corporate Twaddlespeak in the feedback section at the bottom of this post.

See also: I’m Not Here Right Now | BTalk Australia

Subscribe to BTalk Australia on iTunes.

 
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  •  
    1

    brian.haverty@...

    08/25/08 | Reported as spam

    Examples

    I hate "Moving forward ... ". What other direction would you be moving?

  •  
    2

    brian.haverty@...

    08/25/08 | Report as spam

    Examples

    I hate "Moving forward ...". What other direction would you be moving?

  •  
    3

    leenbacon

    08/28/08 | Report as spam

    RE: Corporate Twaddlespeak | BTalk Australia

    This one isn's corporate, but bugs me, as I spent my college years as a waitress. We used to stop by tables and say "How is everything?" once the diners were served. In recent years, I keep hearing "How is the food tasting?". Drives me nuts. Not to mention that food can't taste....

  •  
    4

    Acerebel

    08/28/08 | Report as spam

    RE: Corporate Twaddlespeak | BTalk Australia

    I agree with Brian on 'moving forward'.

    I hear its cousin 'going forward' a lot. Try adding it to the end of any sentence: 'We'll progress that project, going forward."; 'Our strategic plan will point the way, going forward'.

    Now, add in my other favourite: negative growth. Imagine a sentence that reads: 'We'll be entering a period of negative growth, going forward." Is the opposite of that 'We'll be leaving a period of positive decline, moving backward.'? What DOES it all mean?

    The other gobbledegook-speak I can't bear is the lazy transformation of nouns into really, really bad verbs. The latest I've heard? Helming! As in 'Danny DeVito will be helming the movie." What in the name of all that's linguistically holy is served by that dreadful construction?!?!??!

  •  
    5

    Acerebel

    08/28/08 | Report as spam

    RE: Corporate Twaddlespeak | BTalk Australia

    Oh, yeah, and forgot to add that much twaddlespeak allows the speaker to say things that can't be delivered upon, but that sound very grand, or that hide the real intention. I'm particularly aware of 'our staff are our greatest resource and we're going to empower them'. Oh really? Most of the time, this phrase means 'we know you're unhappy, but there's nothing we can do about it except placate you with empty verbiage'.

  •  
    6

    Paul Wagner

    08/28/08 | Report as spam

    RE: Corporate Twaddlespeak | BTalk Australia

    The one that really gets me is the use of "Leverage" as a verb. Seriously people! Why "leverage" some thing when you can simply "use" it or "take advantage" of it.

  •  
    7

    clemh

    08/29/08 | Report as spam

    RE: Corporate Twaddlespeak | BTalk Australia

    Me? I just have issues with "issues."

  •  
    8

    rdavison1

    08/31/08 | Report as spam

    RE: Corporate Twaddlespeak | BTalk Australia

    Think outside the box! I don't live or work in a box and I am not sure how to think outside of one. I just want to work for a company that thinks! Period.

  •  
    9

    Ray.hook

    09/21/08 | Report as spam

    RE: Corporate Twaddlespeak | BTalk Australia

    The two I dont like are: "stay ahead of the bow wave of change" which is a comment usually used after we have been hit by the ship driving the bow wave, or my other favourite is: "cascade that down to your subordinates through their objectives" read more simply as "palm it off to someone less important, like I have to you".

  •  
    10

    LesDel

    10/15/08 | Report as spam

    RE: Corporate Twaddlespeak | BTalk Australia

    'Let's dialog about that'
    'How many touchpoints will we have?'
    'Reach out to Joe and ask...'
    'we'll need to regroup'
    'let's take that conversation offline'

  •  
    11

    mrmooman

    11/08/08 | Report as spam

    RE: Corporate Twaddlespeak | BTalk Australia

    "living the passion"

    What the %#^E does that mean?

  •  
    12

    Bouchart

    12/24/08 | Report as spam

    RE: Corporate Twaddlespeak | BTalk Australia

    "Metrics" is one I truly hate.

    In my experience this means spending hours building spreadsheets and making graphs to measure things that either:

    a)Vary so slightly over time that there is no need to measure them, or

    b)Things we have zero control over and cannot influence in any way.

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  • Blogger Thumbnail Phil Dobbie Phil Dobbie has a wealth of radio and business experience. He started his career in commercial radio in the UK and, since coming to Australia in 1991, has held senior marketing and management roles with Telstra, OzEmail, the British Tourist Authority and other telecommunications, media, travel and advertising businesses. In BTalk Australia he provides a lively and insightful view on business issues, adding his blend of irony and humour to the discussions. more »

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