(13min 32) Click on “Play” to hear the podcast or click “Get It” to download.
The Auditor General’s Office recently criticised Tourism Australia’s management of the Lara Bingle “Where the Bloody Hell Are You?” tourism campaign.
Today on BTalk Australia Phil Dobbie asks Matt Hingerty, the Managing Director of the Australian Tourism Export Council, for his views on the way Australia is marketed overseas and the future of inbound tourism in the face of increased competition.
Add your views on tourism marketing in the Talkback section at the bottom of this post.
