July 16th, 2008 @ 11:10 am
Is poor quality data costing you money? Most businesses in Australia believe so but almost half have no idea just how big the problem is.
Today on BTalk Australia Phil Dobbie talks to Matt Glasner, General Manager of Experian QAS for Australia and New Zealand, about how you can improve the quality of your contact database.
Click on “Play” above to hear the podcast.
Add your thoughts and comments by clicking “Participate” at the bottom of this post.
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Phil Dobbie Phil Dobbie has a wealth of radio and business experience. He started his career in commercial radio in the UK and, since coming to Australia in 1991, has held senior marketing and management roles with Telstra, OzEmail, the British Tourist Authority and other telecommunications, media, travel and advertising businesses. In BTalk Australia he provides a lively and insightful view on business issues, adding his blend of irony and humour to the discussions. more »
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