For your business to be successful in Asia you need to have a strong understanding of the local culture in your chosen market. For example, respecting the sense of hierarchy that is prevelant in most Asian societies and toning down that Aussie directness can help immensely.
Phil Dobbie talks to Paul Tolton, who has worked in Southeast Asia for many years. He is now based in Singapore as a trainer for The Maura Fay Group.
Click on “Play” above to hear the podcast.
Add your thoughts and comments by clicking “Participate” at the bottom of this post.
You might also want to check out this BNET video on outsourcing to China.
