June 10th, 2008 @ 2:47 pm
The 2008 MOSAIC analysis showed the emergence of three consumer groups — Freemales, Spuds and Salary Miners. Today on BTalk Australia Phil Dobbie asks Graham Plant, Managing Director of Pacific Micromarketing, to explain what these groups are and how demographic tools like MOSAIC compare with psychographic based techniques for segmenting customers.
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Phil Dobbie Phil Dobbie has a wealth of radio and business experience. He started his career in commercial radio in the UK and, since coming to Australia in 1991, has held senior marketing and management roles with Telstra, OzEmail, the British Tourist Authority and other telecommunications, media, travel and advertising businesses. In BTalk Australia he provides a lively and insightful view on business issues, adding his blend of irony and humour to the discussions. more »
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