Does your job depend heavily on written communications — memos, reports, articles? Do they get the attention and response you believe they deserve?
Why not have your recipients not only read them but look forward to them? It only takes a little extra thought and effort to turn your lacklustre verbiage into star communications — no matter how serious the subject matter.
Just steal a page from the success book of email and direct marketers. According to a study outlined in the Marketing Sherpa newsletter, readers responded best to these three types of articles.
- Humour — You might consider a funny “10 excuses for being late” as an alternative to the normal “Why is everyone always late for meetings?” memo.
- Headlines with numbers — Just take a look at Digg — everybody loves lists with titles like “Four Ways to Save Power in the Office” or “The 10 Most Popular Newsletters”.
- Controversial topics — Now there’s a surefire way to get your missive read!
Try it — see if you don’t get a better response to your communications.
